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  • Event Start Date : 08-Nov-2017 12:30:00 AM
  • Event End Date : 08-Nov-2017 01:10:00 AM
  • Application Last Date   : 04-Nov-2017 08:45:00 PM
  •   Fees : Free
  • Location : Online - First Round
  • Organizer : IIM CALCUTTA

Event Description

"You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.” - Steve Jobs

Good marketing is more than the 7Ps and fancy campaigns, it can change the face of a whole industry and put the firm ahead in the Marketplace. This event tests your ability to make a full proof marketing plan that can give Kotler a run for his money. It is a battle to create a marketing strategy that will revolutionize the monotony of the Marketplace. Only the best laid plans can survive the marketplace.

Event Details

Round 1 – A marketing online quiz that will test the team’s grasp on basic marketing concepts and current news, brand awareness, product communication strategies and marketing concepts.

Round 2 – Case study submission round revolving around a renowned brand which will test the creative minds of marketing enthusiasts. Teams have to come up with out-of- the-box ideas which are central to the brand and relevant to the target group orA simulation game. More details will be shared later

Round 3 – On-Campus case submission round for finalists will pitch their ideas to the panel during Intaglio 2017. Pitch will be followed by 3-5 minutes of Q&A

Prize Worth Rs. 50,000/-

Event Rules

  • Registration is allowed in teams of sizes 2 to 4
  • Team members may be from different colleges
  • There is no limit to the number of entries from a college
  • Individuals can not be a part of more than one team
  • The decisions taken by the organisers are final

Event Type :
IIM Calcutta's Intaglio

Eligibility :
Open to all college students

User Comments

dontula sailesh Commented on 05 Nov 2017 23:06
Waited for this quiz and after multiple postponements, completely shifted to tomorrow. Disappointing