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  • Event Start Date : 05-Nov-2017 10:00:00 PM
  • Event End Date : 05-Nov-2017 10:40:00 PM
  • Application Last Date   : 05-Nov-2017 07:30:00 PM
  •   Fees : Free
  • Location : Online - First Round
  • Organizer : IIM CALCUTTA

Event Description

“Doing business without advertising is like winking at the dark. You know what you are doing, but nobody else does” – Stuart Britt

Advertising plays a very critical role in the business world by enabling sellers to effectively compete with one another for the attention of buyers. Advertising is the best way to communicate to the customers. Advertising helps informs the customers about the brands available in the market and the variety of products useful to them. Adsense will test the candidate's skill in how well they can advertise a product or a brand by applying the right on-ground execution strategies & marketing concepts.

Event Details

Round 1: An online quiz comprising of questions from advertising concepts. Image-based questions will also be there. It will comprise of 25 questions.

Round 2: A video-making competition where the top 20 shortlisted teams will be given a situation in which they have to make a video

Round 3: An on-campus case presentation comprising of top 8-10 teams

Prize Worth Rs. 35,000/-

Event Rules

  • Registration is allowed in teams of sizes 2 to 4
  • Team members may be from different colleges
  • There is no limit to the number of entries from a college
  • Individuals cannot be a part of more than one team
  • The decisions taken by the organizers are final

Event Type :
IIM Calcutta's Intaglio

Eligibility :
Open to all college students

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