“Doing business without advertising is like winking at the dark. You know what you are doing, but nobody else does” – Stuart Britt
Advertising plays a very critical role in the business world by enabling sellers to effectively compete with one another for the attention of buyers. Advertising is the best way to communicate to the customers. Advertising helps informs the customers about the brands available in the market and the variety of products useful to them. Adsense will test the candidate's skill in how well they can advertise a product or a brand by applying the right on-ground execution strategies & marketing concepts.
Round 1: An online quiz comprising of questions from advertising concepts. Image-based questions will also be there. It will comprise of 25 questions.
Round 2: A video-making competition where the top 20 shortlisted teams will be given a situation in which they have to make a video
Round 3: An on-campus case presentation comprising of top 8-10 teams
Prize Worth Rs. 35,000/-