"You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.” - Steve Jobs
Good marketing is more than the 7Ps and fancy campaigns, it can change the face of a whole industry and put the firm ahead in the Marketplace. This event tests your ability to make a full proof marketing plan that can give Kotler a run for his money. It is a battle to create a marketing strategy that will revolutionize the monotony of the Marketplace. Only the best laid plans can survive the marketplace.
Round 1 – A marketing online quiz that will test the team’s grasp on basic marketing concepts and current news, brand awareness, product communication strategies and marketing concepts.
Round 2 – Case study submission round revolving around a renowned brand which will test the creative minds of marketing enthusiasts. Teams have to come up with out-of- the-box ideas which are central to the brand and relevant to the target group orA simulation game. More details will be shared later
Round 3 – On-Campus case submission round for finalists will pitch their ideas to the panel during Intaglio 2017. Pitch will be followed by 3-5 minutes of Q&A