Event Description

"You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.” - Steve Jobs

Good marketing is more than the 7Ps and fancy campaigns, it can change the face of a whole industry and put the firm ahead in the Marketplace. This event tests your ability to make a full proof marketing plan that can give Kotler a run for his money. It is a battle to create a marketing strategy that will revolutionize the monotony of the Marketplace. Only the best laid plans can survive the marketplace.

Event Details

Round 1 – A marketing online quiz that will test the team’s grasp on basic marketing concepts and current news, brand awareness, product communication strategies and marketing concepts.

Round 2 – Case study submission round revolving around a renowned brand which will test the creative minds of marketing enthusiasts. Teams have to come up with out-of- the-box ideas which are central to the brand and relevant to the target group orA simulation game. More details will be shared later

Round 3 – On-Campus case submission round for finalists will pitch their ideas to the panel during Intaglio 2017. Pitch will be followed by 3-5 minutes of Q&A

Prize Worth Rs. 50,000/-

Event Rules

  • Registration is allowed in teams of sizes 2 to 4
  • Team members may be from different colleges
  • There is no limit to the number of entries from a college
  • Individuals can not be a part of more than one team
  • The decisions taken by the organisers are final

Event Type :
IIM Calcutta's Intaglio

Eligibility :
Open to all college students

User Comments

mohammad kamran Commented on 05 Nov 2017 23:13
its not working