Marketshastra : 2019

 Marketshastra : 2019

Event Description

General Idea:


The times The Times They Are a-Changin' – Bob Dylan. 


As the people in the society evolve, the challenges and opportunities change, and the rate of this change has spiked in the 21st century. And this change is happening at the grass-root level. Reading a case and suggesting solutions just doesn’t suffice. Get ready to land in the thick of the real problems of businesses and help them come out of it!


Get ready for Marketshastra, a national level Case Investigation Competition.

We look forward to hosting you on SIBM Pune campus.



There will be 3 rounds – 2 off campus and 1 campus round.

Round 1:  Online Quiz based on Marketing. Top 30 teams will be shortlisted for the second round.

Round 2:  Selected teams to solve the case provided to them and submit a 3-slider powerpoint presentation with their solution. Top 6 teams will be shortlisted for the final campus round.

Round 3: Teams will battle it out in the presentation round to be held on campus. The teams will have to come up with marketing and branding strategies and an action plan to implement them in solving the case.


Important Dates

Launch and close of registration: (In sync with Transcend)

Round 1 Quiz: 19th December, 22:00 Hrs to 22:30 Hrs

Round 2 Case release: 24 December

Final round: 19 January

Prize Money

1st Prize: 25000

2nd Prize: 15000

*Certificates will be given to all the National Finalists


Kushal Gupta: +91 - 832 984 3372
Shilpa Thakur: +91- 945 932 9717


-> Teams can comprise 2-3 members

-> The event is open to students from all B-Schools.

-> Participant in a team should be from the same institute and no participant can be a part of more than one team.

-> The team can be from 1st and 2nd year.

-> Only one entry would be allowed per team for the competition.

-> No change in the team structure is allowed after the team is registered.

-> The teams will be shortlisted after round 1 and informed individually.

-> Details of Round 2 will be uploaded after an announcement of results of Round 1.

-> The teams getting shortlisted for Grand finale will be informed individually.

-> Participants are requested to like the Facebook Page and join the event for regular updates.

-> The decisions of the Judges will be final and binding on the participants. The Terms and Conditions of participation are subject to change at any time without specific notice. The amended Terms and Conditions of entry will be effective immediately upon being posted on the website. It is the sole responsibility of the teams to regularly visit the website to read any changes.


Event Type :
National Online Quiz

Eligibility :
All B-schools

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